Meet Matt

Matt VanGels is a builder, and if there’s a better, faster, smarter way to grow a business, he’s probably already figuring it out.

As the founder of Carbon Automations, he helps companies scale using AI, automation, and proven revenue systems that actually work in the real world. No fluff, no theory—just practical strategies that drive leads, close deals, and keep operations running smoothly.

With a background in sales development and marketing leadership, Matt has helped grow businesses by millions in revenue and expand into multiple states and markets. He’s not just a strategist—he’s been in the trenches, building pipelines, closing deals, and creating systems that produce consistent results.

Matt’s journey hasn’t been a straight line, and that’s exactly the point. The wins, the setbacks, and the rebuild seasons have shaped how he shows up today—grounded, resilient, and focused on doing business the right way.

Meet Tom

Tom Carmichael is a hired assassin when it comes to automation, AI, and marketing.  With an MBA and a diverse marketing background spanning healthcare, SaaS, MSP, financial services, and FMCG brands, Tom brings a rare blend of strategic thinking and hands on execution to every engagement. He is known for translating complex technology and marketing concepts into practical systems that drive real results, from lead generation and customer engagement to operational efficiency and scalability. Tom’s approach is rooted in building long term partnerships, creating clear and effective messaging, and implementing smart automation that supports relationships rather than replacing them, helping organizations grow smarter, faster, and more sustainably.